Kappa × Haribo
Client
Robe di Kappa x Haribo
Agency
Undesign
Services
3D
Motion
Industry
Fashion
Food & Drinks
Year
2024
Team
Silvia Carbone, art direction
Info
The Robe di Kappa × Haribo capsule collection brought together two instantly recognizable brands, combining Robe di Kappa's sporting heritage with Haribo's unmistakable playful identity. Created to announce the collaboration, the teaser campaign mixed both worlds into a short CGI narrative built around movement, colour, and instantly recognizable brand elements. Working from the initial creative brief, I developed the project from concept to completion, creating the storyboard, animation, and final rendering. By blending Haribo's iconic gummy bears with Robe di Kappa's "Omini" logo, I translated the collaboration into a minimal visual story, introducing the collection through a playful digital experience.




