Kappa × Haribo

An irresistible blend of sweetness and fashion

An irresistible blend of sweetness and fashion

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Client

Robe di Kappa x Haribo

Agency

Undesign

Services

3D

Motion

Industry

Fashion
Food & Drinks

Year

2024

Team

Silvia Carbone, art direction

Info

The Robe di Kappa × Haribo capsule collection brought together two familiar visual worlds: Robe di Kappa’s sportswear heritage and Haribo’s playful, unmistakable identity. Created to introduce the collaboration, the teaser campaign translated that meeting into a short CGI narrative built around movement, colour, and a small set of recognisable brand elements. Working from the initial creative brief, I developed the project from concept through final production, including the storyboard, animation, and rendering. By combining Haribo’s gummy bears with Robe di Kappa’s Omini logo, I created a minimal visual sequence that captured the spirit of both brands and introduced the collection in a playful, immediate way.

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