Kappa × Haribo

An irresistible blend of sweetness and fashion

An irresistible blend of sweetness and fashion

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Client

Robe di Kappa x Haribo

Agency

Undesign

Services

3D

Motion

Industry

Fashion
Food & Drinks

Year

2024

Team

Silvia Carbone, art direction

Info

The Robe di Kappa × Haribo capsule collection brought together two instantly recognizable brands, combining Robe di Kappa's sporting heritage with Haribo's unmistakable playful identity. Created to announce the collaboration, the teaser campaign mixed both worlds into a short CGI narrative built around movement, colour, and instantly recognizable brand elements. Working from the initial creative brief, I developed the project from concept to completion, creating the storyboard, animation, and final rendering. By blending Haribo's iconic gummy bears with Robe di Kappa's "Omini" logo, I translated the collaboration into a minimal visual story, introducing the collection through a playful digital experience.

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