MAUTO

MAUTO, Museo Nazionale dell'Automobile, celebrates the history, culture, and evolution of the automobile through one of Europe's most important collections, where engineering, design, and innovation converge. This concept proposal for MAUTO's visual identity explores the automobile wheel as the foundation of a contemporary graphic system. Created at Undesign, the identity combines bold colour palettes, motion, and a faux three-dimensional logo to establish a visual language that adapts dynamically across both static and animated applications.