Since 2011, MoscaPartners has curated exhibitions and cultural events that have become an established part of Milano Design Week. Working at the intersection of architecture, design, and contemporary culture, the studio brings together international designers, institutions, and emerging voices. The new identity drew on the founders’ affinity for Milanese modernism and the rationalist principles associated with figures such as Massimo Vignelli. The result was a visual system that combined editorial precision with a bold, contemporary character. As part of the core design team, I took part in development of the logo, logotype, and modular identity system. Designed to remain recognisable while adapting across different formats, the system extended across the studio’s exhibitions, events, and wider cultural programme.