Since 2011, MoscaPartners has been curating design and photography events that have become a landmark of Milano Design Week. Rooted in a dialogue between architecture, design, and contemporary culture, the studio is known for creating exhibitions that bring together internationally renowned designers, institutions, and emerging voices. The rebranding drew inspiration from the founders' love for Milanese modernism and the rationalist principles championed by designers such as Massimo Vignelli, resulting in a visual identity that balances editorial precision with a bold modern character. As part of the core design team, I participated in creative briefings with the client and contributed to the development of the new logo, logotype and modular identity system, designed to adapt seamlessly across the studio's diverse exhibitions, events, and cultural initiatives.