Terra Madre

Terra Madre Salone del Gusto is an international event dedicated to food politics, sustainable agriculture, and environmental responsibility. Through exhibitions, conferences, and educational activities, it brings together producers, institutions, and visitors to explore the future of global food systems. Starting from the visual identity developed by Undesign, I designed the event's wayfinding system and translated it across printed applications. From large-scale environmental graphics to maps, banners, and exhibition signage, the project required maintaining a clear and consistent visual language across one of the event's most extensive communication systems.