Lucy is an online-first magazine exploring contemporary culture through journalism, essays, and live events. Its visionary approach brings together different voices and disciplines, pairing thoughtful writing with a visual identity that is deliberately flexible, expressive, and open to experimentation. As part of the design team at Undesign, I contributed to the continued development of Lucy’s visual language, adapting its existing identity to new editorial formats and communication needs. Alongside refining elements of the established system, I created original artwork for selected articles, translating each story into a distinct visual narrative while maintaining the publication’s recognisable character.