Lucy
Client
Lucy
Agency
Undesign
Services
Digital
Design
Industry
Art & Culture
Year
2023 – 2025
Team
Elisabetta Azzalini, visual identity
Lorenzo Ritorto, visual identity
Matteo Baldi, motion design
Info
Lucy, a visionary online-first magazine, is a brilliant platform that explores contemporary culture through journalism, essays, and live events. With an editorial approach that embraces experimentation, the publication brings together voices from across the cultural landscape, pairing thoughtful writing with a distinctive visual identity. As part of the design team at Undesign, I contributed to the evolution of Lucy's visual language by expanding its existing identity across new editorial formats. Alongside refining graphic elements within the established system, I developed original artwork for featured articles, creating visual narratives that complemented each story while preserving the publication's experimental and contemporary character.






