Teatro Regio Torino is one of Europe's leading opera houses, with a history deeply rooted in Torino's cultural life. Each season introduces a new artistic vision that requires a visual language capable of evolving while preserving the Theater's distinctive identity across every audience touchpoint. Starting in 2023, I collaborated with the team at Undesign to develop the Theater's visual identity across four consecutive seasons: Passaggi (2022/2023), Amour Toujours (2023/2024), La Meglio Gioventù (2024/2025), Rosso (2025/2026), as well as the off-season festival Manon Manon Manon (2024). Working closely with the Theater's social media team and print office, I translated each season's identity into engaging digital communication and printed materials, designing assets ranging from social media campaigns to booklets, street posters, and in-theater signage, helping create a cohesive visual presence across every stage of the audience experience.